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Jolabokaflod, the Christmas Book Flood
Have you heard of 'Jolabokaflod'? This is an Icelandic tradition, roughly translating as 'Christmas Book Flood', and sounds heavenly to us!
During the Second World War Iceland didn't suffer rationing on paper, and this, together with Iceland's long literary history, meant that books became a particularly popular present at Christmas while other gifts were scarce.
Beginning in 1944 the Icelandic publishing trade issue a catalogue of newly published books which is distributed to all Icelandic households. This has come to signal the start of the festive season which culminates on Christmas Eve, the biggest gift-giving day of the year. Purchases are pored over, and books remain one of the most popular gifts at Christmas. The tradition extends to the evening of Christmas Eve, when the books are read late into the night, accompanied by a steaming mug of hot chocolate.
As lovers of both books and hot chocolate this is a custom that all of us at The Willoughby Book Club thoroughly endorse! It can be challenging to carve out time with a book on Christmas Eve, but we'll all be treating ourselves to a new book and a little bit of time and space to site, read and reflect on the year past.
Why not join us and make this gorgeous tradition part of your own festive celebrations?
If you'd like a surprise read each month picked just for you, why not treat yourself to a Willoughby Book Club subscription? Think of us as your personal book concierges, and let us take the stress out of deciding what to read next.
If you'd like a surprise read each month picked just for you, why not treat yourself to a Willoughby Book Club subscription? Think of us as your personal book concierges, and let us take the stress out of deciding what to read next.
Fiction Subscription
Regular price
£49.00 GBP
Shipping calculated at checkout.
Calling all readers! Our Fiction Book Subscription is the perfect way to enjoy a book each month that has been chosen just for you, by the Willoughby Book Club team of book specialists. What could be a nicer treat than a beautifully presented book, chosen just for you arriving on your doorstep each month?
Perfect as a thoughtful gift, or as a special treat to yourself, our Fiction subscription will take you on a curated reading adventure tailored to your tastes. From thrilling mysteries and epic fantasies to poignant dramas and heartwarming romances, our selection promises an adventure on every page.
Think of us as your personal book concierges; simply tell us about your reading tastes, then sit back and let us do the rest.
We're book lovers and readers, and sharing our love of books is our passion. We can't wait to share our book selections with you! We aim to delight you with every book, and bring you on a journey of the imagination, introducing you to books and authors you may not have already encountered.
No two subscriptions are ever the same, because we know that all readers are unique.
What will my Fiction Book Subscription include?
- Free UK delivery, straight to their door
- Hand-selected books for each recipient
- Beautifully gift-wrapped books, making it an extra special parcel!
- A Willoughby Book Club bookmark with each book
- A beautiful reading notes notebook enclosed with their first book
- A special message from you included in the first delivery (optional)
- Your first fiction books will be dispatched within five working days
- Thereafter, books will be dispatched at the start of each month
- You will instantly receive a Gift Certificate to your email to gift to them (or print and pop in a card)
What we do:
- Our book specialists curate selections based on the recipient’s reading tastes, no two subscriptions are the same
- All our packaging is fully recyclable, including the stickers
- Our boxes are sustainably produced and sourced locally
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We donate a brand-new book to Book Aid International for every subscription purchase
Not sure which genre they like? Gift the Book Gift Tin where the recipient can inform us of their own reading tastes.
If you would like to set up an International subscription please select one of our International Book Subscriptions.
Read more about how our book subscriptions work